studio PUNKT, Wrong Fest, festival identity, type design, typography, design

Identity System

Wrong Fest 2021

Wrong Fest is a niche music festival in Bulgaria. Defending its name, this bizarre event aims to be an alternative to all other commercial music events, offering a variety of less known artists.

The identity we created relies on vivid typography and characteristic color scheme. We picked a sharp, edgy purple, keeping resemblance with the previous years’ color code. The custom designed monospaced ‘Wrong Serif Mono’, combined with a matching sans gave us the contemporary look we were looking for.

But that was not enough! What about stretching your own font? Now that felt quite wrong. The result – distinctive ultra condensed typography. The specific motive for the 2021 issue was the ‘wrong square’ that constantly morphs from one shape into another.

Video & photo credits: Tony Schnitter

Identity System

studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design
studio PUNKT, Wrong Fest, festival identity, type design, typography, design