Wrong Fest 2021
Wrong Fest is a niche music festival in Bulgaria. Defending its name, this bizarre event aims to be an alternative to all other commercial music events, offering a variety of less known artists.
The identity we created relies on vivid typography and characteristic color scheme. We picked a sharp, edgy purple, keeping resemblance with the previous years’ color code. The custom designed monospaced ‘Wrong Serif Mono’, combined with a matching sans gave us the contemporary look we were looking for.
But that was not enough! What about stretching your own font? Now that felt quite wrong. The result – distinctive ultra condensed typography. The specific motive for the 2021 issue was the ‘wrong square’ that constantly morphs from one shape into another.