Campaign Identity

Challenge For A Cause

‘Challenge For A Cause’ is a sports fundraiser organised by ‘Teach For Bulgaria’. The main goal of the campaign is to encourage people to commit to a personal sport challenge while also supporting the goal of the organisation which is to make quality education accessible to every child.

We created an identity based on vibrant and positive illustrations in combination with playful hand-drawn typography. We wanted the identity to have a light visual language in order to be easily recognised so that everyone, whether an athlete or not, would like to join the fundraiser. Тhe deliverables included an animation, website design along with online campaign and merchandise.

Campaign Identity

studio PUNKT, Teach for Bulgaria, Challenge for a cause, campaign identity, illustration
studio PUNKT, Teach for Bulgaria, Challenge for a cause, campaign identity, stickers
studio PUNKT, Teach for Bulgaria, Challenge for a cause, campaign identity, cycling illustration
studio PUNKT, Teach for Bulgaria, Challenge for a cause, campaign identity, swiming illustration
studio PUNKT, Teach for Bulgaria, Challenge for a cause, instagram, social media post
studio PUNKT, Teach for Bulgaria, Challenge for a cause, outside commercial, billboard
studio PUNKT, Teach for Bulgaria, Challenge for a cause, bird animation, sticker, instagram story