Identity system, Graphics
SARIEV is a nonconventionnal gallery founded by Katrin Sarieva and Vesselina Sarieva. It is considered one of the essential places for discovering strong contemporary art positions and the most recognizable Bulgarian gallery internationally. The concept of the new visual identity of SARIEV gallery is based on it's experimental and non-conservative structure. It's aimed at presenting a system that communicates freely and removes the hierarchy, where the most important thing is to have the character of the gallery in its entity, rather than emphasizing a particular identity element. The result is a system that is both neutral and distinctive, whose tone is simple but attractive. The font that we decided to use for the main elements of the gallery’s new identity is Gabriele Fumero’s Opale. For the additional elements in the communication is used the font Attractive by Lettersoup.