Physical Literacy for life
The Physical Literacy for Life project aims to create a foundation for physical literacy as a key component in people’s lifelong journey through physical activity, physical education and sport. The project is led by the International Sport and Culture Association (ISCA) and numerous partners in Europe and Australia. They commissioned us a short animation as a part of their advocacy campaign in 2021. Our team developed and animated the visuals, based on ISCA’s triangle mascots, and worked in collaboration with a writer and a sound designer to produce the final video.