Identity system

Me, You, Plovdiv

Me, You, Plovdiv was an initiative that aimed to create partnerships between citizens and institutions to work together to reduce and utilise waste from events and to refine residential areas in the city. The platform was part of the programme of Plovdiv – European Capital of Culture 2019.

Our task was to create a visual identity that informs and involves people in the possibilities of recycling and the alternative ways of living with less waste. We created online as well as offline communication materials. The connecting element between them was the human hand – collecting, cleaning or recycling.​​​​​​