Our work with Sevic Systems, a German manufacturer of multi-purpose electric vehicles, was to create a new visual identity of the brand. The identity redesign began with a new logo based on the symbol for a battery in an electric circuit and the letter S. Then we developed a visual communication system including typography, colour, key visuals and guidelines that reflect the company’s values and future goals. The new branding marked the start of production of their flagship model V500e in the European Union.
Photo credits: Dimitar Semkov
Fonts: Riggs Extended by Typotheque, Centrale Sans by Typedepot