Museum of Humour

The Museum of Humour in Gabrovo is simultaneously an art gallery and a museum. It exhibits traditional local and also international humour art, organises International biennials and annual carnivals in the city. Its motto is “The world lasts because it laughs” and the symbol of a globe with cat’s eyes and ears “sees and hears” the humour of the world.

We worked together with the museum’s team to develop their identity building on their history. We developed various logo lock-ups with the existing symbol, encorporated custom pictograms into the brand communication and produced materials in both print and digital.

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Photo credits: Rosina Pencheva